Complete guide on Business Intelligence (BI)
You don’t need to be an expert on the subject to know that, due to the advancement of technology and easier access to the internet, the way we consume a product, service or information nowadays has changed significantly, as interactions have become more dynamic and with fewer limitations.
This new reality meant that companies were forced to develop the capacity to deal with a gigantic volume of data in order to create more efficient strategies. After all, why continue to make decisions based on guesswork or intuitions if, with the right information, it is possible to ensure the success of your actions?
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